Social Specific Video, Vine Specific Video, TV Promo
In promoting two of its most successful original series franchises, CNN tapped 2C to develop comprehensive episodic campaigns that also included robust social components. For season 6 of “Anthony Bourdain: Parts Unknown,” 2C created several viral Vine videos for each episode featuring quintessential Bourdain moments that got viewers sharing and excited. For season 4 of “Morgan Spurlock: Inside Man,” we created custom social videos for Facebook and Instagram promoting each new episode. In this case, we found creative ways to share some of the show’s most surprising facts and revelations that got followers talking online and tuning in each week.