National TV Spots
In a move to challenge the conventional definition of a weather forecast, the campaign's goal is to redefine what “the world’s most downloaded weather app” can mean to consumers across all devices. This is accomplished by creating compelling, sharable spots that quickly hook viewers even when played without sound, as is often the first experience with clips on social media. Combining comedy and clever messaging, Flip2C delivered a multi-spot ad campaign introducing viewers to the unconventional side of forecasting. After all, using The Weather Channel app to find the right weather is essential in planning the first-ever MudSponge Run, Car-B-Que, Golf Cart Polo, or in trying to Brave a Storm, four concepts explored in the hilarious new ads. In producing the spots, Flip2C combined old-fashioned creative ingenuity with a clever use of tools, special effects and digital expertise to punctuate each of the scenes, whether viewers find them on their TV screens, tablets or mobile phones.